Winning the Rat Race
Without Becoming a Rat

The Psychology
of Winning in Business

By Dr. Kevin Leman

Thomas Nelson Publishers, $19.99
ISBN 0840734913


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The alarm clock that chimes every morning signals your entrance into the rat race -- the competition of life that all of us face, whether we like it or not. But success means more variables than the bottom line, sales graphs, market indicators or percentages. It means keeping an eye on the competition, your employees and clients, and maximizing your personal performance levels to reach new heights.

You may know your product, but if you don't know people, you've got some ground to make up before you can be the business success you can and ought to be. Whether it's your client or customer, your boss, your employees, or even yourself, a better understanding of what makes people tick can pay big dividends. And most often what makes us tick begins at birth.

Winning the Rat Race Without Becoming a Rat is a cutting edge strategy that puts you in touch with the strengths and weaknesses that come with being first born, a later born, or an only child. You'll learn how to turn those strengths and weaknesses into sales advantages both on a personal and corporate level. Having trouble resolving a conflict with a client? Maybe it's your first-born perfectionism that's not breaking through your client's last-born tenaciousness. Concerned that your sales staff isn't generating the results you need? Maybe you've got too few charming last borns on the payroll.

Leman's win-win approach to getting ahead in the business world combines real-life psychology with principles for success that show you how to sell, manage, and work with others by capitalizing on an often overlooked aspect of the rat race: human nature. It's a personal side of business that can equal unparalleled profit.

ABOUT THE AUTHOR

Dr. Kevin Leman, is a nationally known family/business psychologist and humorist. he is also a psychological consultant to ABC's "Good Morning America," as well as cohost of "Parent Talk," a nationally syndicated radio program.

Dr. Leman is the author of the bestseller The Birth Order Book, which has over one million copies in print. He is also the author of 15 other books, including Bringing Up Kids Without Tearing Them Down and Living in a Stepfamily Without Getting Stepped On.

He and his wife, Sande, have five children.

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